MLM Network Marketing

Well, seems like I spend a lot of time talking to people about Policies and Procedures. And trust me, it’s not ’cause I like it especially.

Boring snoring if you ask me ….

However, Policies & Procedures are effectively our ‘distributor contracts’ … it’s that box that you rush to check off or that paper you sign … usually without reading it … in order to activate your distributorship. BIG MISTAKE.

Yeah, I know they’re boring as snot. And they often come with disclaimers about “the company can revise at will”, however, you are agreeing to them and it is *the law* for the moment.

You can also get a pretty good feel for where the company’s head is at as far as how they feel about their relationship with their distributors.

Do they set restrictions that make the distributorship a ‘JOB’?
Is it more their intention to support independant business owners?
Or are they just [...] Continue Reading…

Permission to Vent – Two Kinds of Wants

Got a new newsletter from Kim Klaver this morning with a link to an audio that I’d been meaning to go hunt down … way to go Kim!

See I’ve decided to focus on simplicity.

Even re-vamped my wellness website over the weekend and that’s the theme … simplicity is my goal in all things. Granted, getting there may not be simple:

Coming up with systems that work
Putting the tools in place that first I and then my team can use
Settling on ways that work to fill the funnel ‘easily and consistently’
Helping others to sort all these parts for themselves
And simple also does not mean laziness gets to kick in ever. I’m talking tweaking and streamlining till the process is down to effective … time thrifty… clear … SIMPLE.

So back to Kim.

Kim’s audio (and there’s also a short companion book … free btw) shares with [...] Continue Reading…

Dancing to the Music that Matters to You

How important do you suppose it is to have a personal story about whatever it is you’re wanting to sell?

I say ’s the only thing that DOES count if you don’t have one.

To my copywriting mentor early on:

“Target marketing – okay I get that, yes; talk to people who have raised their hands …. But who’s my target market??”

“Your market is whoever it is that’s attracted to you.”

Came the cryptic reply.

Great. What the hell was I supposed to do with that?

Like a newly found friend recently wrote to me “That and a dollar will buy a cup of coffee”

Back to soul searching.

See I was torn between marketing for customers and marketing for business builders. (And to the popular idea of covering both bases in any sort of marketing? I say “poppy cock!”).

On the one hand, gaining customers creates immediate income.

On the other, [...] Continue Reading…

Instant Everything – NWM is not about getting rich quick

Great reminder from Michael Clouse in my inbox this morning

Expect Success!

Andrea
_____________________________________

Instant Everything
by Michael S. Clouse

A man stands in front of that rectangular shaped, nuclear-
particle device some call a microwave, mumbling under his
breath, “Come on, come on, why is this thing taking so long?”

All I can do is shake my head, and wonder if anyone ever informed
our got-to have-it-yesterday guy the reason we call it a lunch hour?

Well, the lunch hour is one thing, but now this “instant mentality”
has found its way into Network Marketing. And what’s worse is
that more than a few distributors have bought into this “Get rich
overnight! I did. So can you!” ridiculously misguided belief.

Personally, aren’t you a bit tired of the all the half-truths,
exaggerations, and lies being perpetuated in our industry? And
yet, we see them every day–hundreds of unsolicited e-mails,
countless ads in opportunity seekers magazines, and [...] Continue Reading…

Become the ‘GoTo’ Guy

For years we’ve been taught to identify ourselves as reps for one XYZ company or another.

We have our fancy business cards printed, some letterhead, maybe an address stamp. We use the company logo and replicated websites as points of first impression.

We market ourselves as being associated with that company with abandon – heck, we even have the T-shirts to prove it!

Sounds okay on the surface, right?

Not right. Think Like the CEO That You Are Dedicating your personal image might be okay (or even required!) when you’re on salary with some company. After all, when you trade your time for money, they do get to call the shots when you’re on the clock, don’t they.

Sometimes a job can even have a say in how you’re dressing or acting in your off [...] Continue Reading…

Oh dear tax time again …

I don’t know about you, but I spend the last days of March and the first days of April EVERY year finding anything and everything to do that will distract from doing them. Let’s face it, who really likes sitting still while sorting out bookwork, digging out the expense receipts, gathering together the mileage, etc… and so on ad infinitum. I know I sure don’t.

Invariably, I find plenty of things to do that are not remotely related to my home based business taxes (big surprise) and THE DEADLINE sneaks right up on me. And there is generally a last minute call to my tax preparer … ‘You’re gonna have to file another extension for me Julie, thanks’.

Things kind of changed for me last year though. Oh, I’ll probably have to file an April extention again, but I am really only missing the [...] Continue Reading…