Presell like a pro

If you want to make more money as an affiliate, you must presell.

First, what is preselling? Preselling is both an art and a science. It’s a process of taking your reader and getting them ready to buy. Then sending them to the product sales page to make the purchase. When done correctly, your reader will not even notice.

Basically, you give them some content. And give them a link to the product you’re preselling. In just a minute, I’ll explain exactly how to presell. First, it’s important to understand why we do it. Just a few of the reasons you want to presell.

• Preselling creates trust – Readers who trust you are more likely to click your links. And the more traffic you can send to the sale page, the more commissions you’ll earn.
• It disarms your reader – When you’re not hyping or pitching a product, your reader lets their guard down. Unguarded reading means they’re not filtering what you say. And your intention is conveyed more easily.
• It puts them in a buying mood – Your readers are now receiving your message. Being open means, they are open to everything you give them. Like the info on product sales page you’ve linked to. Sending them to the sales page in this state makes them more receptive to the actual pitch.
• Your commissions go up – Now your reader arrives at the sales page in a buying mood. With a feeling of trust and openness. This dramatically boosts your sales rate!
• Your customers are happier – Your referral now feels like they decided to buy. Instead of feeling pressured or “sold”. And this makes them feel better about the product they purchased.
• Preselling increases your bottom line – Happy customers ask for refunds much less often. And that translates to more commission staying in your affiliate business.

Obviously, it’s important to presell. You increase your profits. And produce happier customers. Everybody wins!

Now, here’s how preselling works:

You’ve learned the importance of preselling. And hopefully you’re convinced you need to start doing it. So, it’s time to break down how it works. As I mentioned earlier, it’s both an art and a science.

Mastering the art

The first step is in getting your readers to trust you and open up. And the only method of doing this is to give exceptional value to your readers. The art of this is to provide enough information to be of value, but not enough to satiate the hunger. The idea is that they want more and the sales page you send them to gives them more. Plus they’re not guarded, so they’re more open and likely to purchase the product.

It’s also a science

There are also several key elements that need to be included.

The first is how you present the information. You’ve got to map out your strategy before you start writing. Your goal is to sell the product you’re promoting. You use the information to do this in one of two ways. One way is to give them enough info to whet the appetite, but not enough to satisfy it. The second way is to provide all the information and let your reader discover how hard it is to actually implement it. Either way, the product sales page solves the problem.

You also have to link to the product you’re promoting discretely. Instead, you use a direct link to the product website. That’s because nobody likes to click on affiliate links. But how will you earn affiliate commissions if you don’t use your affiliate link? This is all part of the science of preselling. You use an image tag to cookie your reader before they leave your site.

You also want to link to the sales page from inside your article’s content. Hyperlinked words are clicked more than anything else. And if the words you hyperlink relate, your reader will naturally click them for more information.

Putting all of this together creates a powerful affiliate marketing formula for success.

Unfortunately…

This process is not easy – at all! Think about everything that goes into crafting an effective preselling article: Awesome content. The entire process depends on your being able to provide useful information to your readers. Which means you need to be both knowledgable on the subject and capable of writing a high-quality article. Writing to presell. Yes, you must providing useful content. You also have to present the info in a way that provides real value. And somehow also make them want to learn more. Or make the information so overwhelming they realize they can’t do it on their own.

Product selection. Next, you’ve got to pick the right product to presell. If you can manage to get the article written well. You’ve wasted all your effort if the product doesn’t sell well.

Technical skills. To be most effective you have to use the “covert cookie” method. This is actually pretty simple – just embed a 1 pixel X 1 pixel image and set your affiliate link as the “source” of the image. (But if you do it wrong, you won’t get paid for the traffic you send.)

Wrapping it up:

Now you know exactly how to presell effectively. Using these techniques will increase your affiliate sales by 500% or more! The important thing is to use these techniques for everything you promote as an affiliate. Take action now. Put in the effort to reap the greater rewards.